Diet Coke versus Diet Pepsi

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Coca-Cola retains absolute dominance of the UK carbonate category with around 5% of all volume accounted for by its Coke and Diet Coke brands, with Pepsi variants taking around 11%.

Packaging

Just prior to Christmas 00, the Coca-Cola company announced that there would be major packaging makeovers by the end of 00 for Diet Coke, Coke Classic and Sprite. The new cola packs are to feature the famous Coke ribbon, while removing the Enjoy Coca-Cola line. This closely followed an announcement by PepsiCo that unveiled new graphics for its cola brands, expected to be in US shops around spring 00. In addition, the name Pepsi will, in future, be printed on the top of all cans. In terms of packaging, both PepsiCo and Coca-Cola have re-introduced glass bottles. BSD/PepsiCo introduced a 0cls glass bottle exclusively for the on-trade in 001 for Pepsi Cola, Diet Pepsi and Pepsi Max while CCE introduced one with a seasonal Santa sleeve for Christmas. In addition, a can with a dummy end has been perfected (and utilised by Coca-Cola although not in Great Britain) which allows for the insertion of a prize token, or similar. In addition, new technology has allowed for the use of different-coloured tabs on cans, successfully employed by BSD on its Tango brand.

- In 00, the brand was repackaged for the 00 World Cup bottles featured England players on the label and a St. Georges flag on the bottleneck.




- For CCE identifying products is a priority. To ensure the traceability of cans and bottles, CCE has chosen twin-head Imaje printers. For instance, we used to mark the bottler caps, and then Coca Cola decided to have the glass itself so that the message could be read even after the bottle had been opened. Marking is important as it enables CCE to have quality control and to keep track of our bottles and cans, making sure that the level of quality is respected. While the message includes a batch number, the date (day,month,year), the hour and minute and Coca Cola code that identifies the place of bottling and even the number of the line.



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